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What Is the Reserve Price?
Posted by , Last modified by on 12 August 2011 12:29 PM

When listing their items on auction, sellers can set a reserve price, which is the minimum price that they are willing to accept for the item. The reserve price cannot be more than 20% higher than the starting bid of the auction. The reserve price is set before the auction starts and is never disclosed. In order to win an auction with a reserve price, your bid has to be equal to or higher than the reserve price.